Highlights top styles, breweries, brands and venues in a specific location
Who is it for?
- Brewery decision makers considering expansion into new markets
- Sales leaders and marketers trying to better understand their target markets
- Retailers interested in maintaining relevant beer offerings
Key insights / feature
- Ranked list of breweries consumers check-in beers from
- Ranked list of brands consumers check-in most often
- Ranked list of styles consumers check-in most often
- Ranked list of retail venues consumers most often check-in
- Ranked list of top cities in which users check-in from
- Breakdowns of age ranges and gender
- Monthly measurement of how frequently consumers in that location have checked-in over the last year
Location Report Glossary
Below we have included a table of terms and definitions that are used in the Location Report.
Term / Module | Definition |
Check-In | Abbreviated "CI" throughout the reports. An action recorded by an Untappd user to confirm consumption of a beer. A check-in generally includes a rating on a 5-point scale and a location (i.e., a venue at which the consumption occurred). |
Check-Ins By Month module | The light blue line indicates the number of Check-Ins in the selected Location by month. |
What Styles Do They Drink module | The numbers in each horizontal bar indicate the number of Check-Ins that sub-style received in the period from Users who recorded Check-Ins in the report Location during the same period. |
Which Brewers Do They Prefer module | The numbers in each horizontal bar indicate the number of Check-Ins that a brewery received in the period from Users who recorded Check-Ins in the report Location during the same period. |
Which Brands Do They Prefer module | The numbers in each horizontal bar indicate the number of Check-Ins a given beer received in the period from Users who recorded Check-Ins in the report Location during the same period. |
Where Do They Buy/Drink | Outlines the top retail venues by Check-In count recorded by Users who recorded Check-Ins in the report Location during the selected time period. |