Uncovers the preferences of a brewery's own consumers - what brands & breweries they prefer and where they drink
Who is it for?
- Brewery decision makers seeking a better understanding of their consumers
- Marketers yearning to understand who their consumers are
- Sales leaders wanting to know which venues their customers are visiting most often
Key insights / feature
- Ranked list of other breweries my consumers check-in beers from
- Ranked list of brands my consumers check-in most often
- Ranked list of styles my consumers check-in most often
- Ranked list of retail venues where my consumers check-in my beers
- Ranked list of retail venues where my consumers check-in other beers
- Ranked list of cities in which my consumers live
- Total number of consumers that checked-in beers from my brewery
- Graph showing how frequently my consumers have checked-in on a monthly basis over the last year
- Demographic breakdown by age range and gender of my consumers
Brewery Consumer Report Glossary
Below we have included a table of terms and definitions that are used in the Brewery Consumer Report.
Term / Module | Definition |
Check-In | Abbreviated "CI" throughout the reports. An action recorded by an Untappd user to confirm consumption of a beer. A check-in generally includes a rating on a 5-point scale and a location (i.e., a venue at which the consumption occurred). |
Check-Ins By Month module | The light blue line indicates the number of Check-Ins to the brewery's beers by month. |
What Styles Do They Drink module | The numbers in each horizontal bar indicate the number of Check-Ins that sub-style received in the period from Users who recorded Check-Ins to the report brewery during the same period. |
What Brewers Do They Prefer module | The numbers in each horizontal bar indicate the number of Check-Ins that a brewery received in the period from Users who recorded Check-Ins to the report brewery during the same period. |
Which Brands Do They Prefer module | The numbers in each horizontal bar indicate the number of Check-Ins a given beer received in the period from Users who recorded Check-Ins to the report brewery during the same period. |
Where Do Brewery's Consumers Buy/Drink Other Brands | Outlines the top retail venues at which Users who recorded Check-Ins to the report brewery recorded Check-Ins of Other brewery's brands during the same period. |