Label Standards

Note: These guidelines reflect current policy. They may be updated periodically to align with platform and regulatory changes.

Untappd maintains a large, global catalog of drinks and brands. To keep label presentation consistent and useful across apps and the web, please follow the standards below when uploading labels.

Requirements

We accept official package labels and product logos. When an official label is unavailable, a brand logo may be used temporarily for the drink entry. If an official label exists, use it instead of the brand logo.

• Flattened label images are acceptable, including full‑panel scans or exports that may show barcodes/UPCs, nutrition panels, government or health warnings (for example, Surgeon General or equivalent), and compliance text.
• Un‑cropped, full‑panel labels are acceptable. For wrapped labels, crop to the primary front panel when possible.
• Our strong preference is the actual cropped front label or the brand logo, but we will accept other flattened versions when that is what is available.

We accept official bottle/can renderings. Bottle and can imagery, including multipacks, may be used as a label. Backgrounds can be white or stylized to match the package artwork. The subject must only be the package itself.

File specs. Labels should be larger than 400×400 px and in JPEG or PNG format. If very large PNGs fail to upload, convert to JPEG and retry.

We do not accept the following as labels. These items may be appropriate for check‑in photos, but not for the catalog label image:

• Glasses of a drink, poured liquid, or serving photos
• Zoomed‑in crops of artwork that remove context
• Photos of labels taken on a table, hand, or other surface
• Renders/photos that include additional props or elements such as fruit, hands, candy, animals, glassware, bar tools, or scenery

Any incorrect or unsupported labels may be reported and removed.

Examples

Acceptable Labels and Logos

Label	Brewery Logo	Beer Logo
Can be found pretty much anywhere by looking on the brewery's website or doing a Google Search. If it is distributed, bottled, or canned you will find them a majority of the time.	Usually found on the brewery's website or by doing a quick Google search. If you can't find a label then you may use a logo. It's preferable if it's on a transparent or solid colored background.	Can be found pretty much anywhere by doing a Google Search.
Can/Bottle Renderings

Unacceptable Labels and Logos

Renderings/Photos w/ a Glass or Other Subject	Zoomed in Images	Label on other surface

Additional information

• Brands that have claimed their page can upload their own labels via their Brand Page Management Tools.
• You can Propose an Edit to a drink and upload a label for review by our moderators.
• The “Unacceptable Labels” list is not exhaustive. When in doubt, mirror the “Acceptable Labels” guidance to ensure consistency across the catalog.