Note: These guidelines have been updated with policy changes as of Sept. 21, 2021.
We have an extensive database of beers and breweries all over the world. For this reason, we like to keep our labels neat and consistent and have established guidelines that anyone uploading a label must follow.
Requirements
We accept official bottle/can labels and beer logos. We do allow brewery logos as beer labels when there is no official label for the beer (such as Keg Only release). However, if there is an official label, it should be used instead of the brewery logo. Labels that include a Surgeon General/Health Warning are acceptable. Un-cropped labels are preferred because people can see the full label without pinching and zooming and it allows for better brand attention across all of our platforms. However, if you are using a wrapped can label - please crop the label to only show the front.
We accept official bottle/can renderings. We allow bottle and can (including multipack) photos and renderings to be added as labels. The backgrounds of these labels can either be white or can be stylized to look like the artwork on the can/bottle or stylized in a thematic way to the can/bottle artwork. However, the only subject of the label must be the can(s) or bottle(s).
Files must be greater than 200x200 px in size and in JPEG and PNG format. If you have trouble uploading large PNG files, try converting the file to a JPEG and uploading the JPEG.
We do not accept glasses of beer, zoomed-in labels, photos of labels, renderings/photographs with a glass (filled or empty) of the liquid, or renderings/photographs with other elements (ex. fruit, hands, candy, animals).
Any incorrect or unsupported labels will be reported and removed.
Examples
Acceptable Labels and Logos
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Label
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Brewery Logo
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Beer Logo
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Can be found pretty much anywhere by looking on the brewery's website or doing a Google Search. If it is distributed, bottled, or canned you will find them a majority of the time.
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Usually found on the brewery's website or by doing a quick Google search. If you can't find a label then you may use a logo. It's preferable if it's on a transparent or solid colored background.
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Can be found pretty much anywhere by doing a Google Search.
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Can/Bottle Renderings
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Unacceptable Labels and Logos
Renderings/Photos w/ a Glass or Other Subject |
Zoomed in Images |
Photos of Labels |
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Additional Information
- Breweries who have claimed their brewery page can upload their own labels via their Brewery Page Management Tools.
- You can Propose an Edit to a beer and upload a label yourself for review by our Moderators.
- The "Unacceptable Labels" examples are not all-encompassing of what is not allowed, but merely the common types of incorrect labels that are used. It is best to adhere to what is allowed in the "Acceptable Labels" examples - as that is all-encompassing.