Best Practices to get the Most Value out of Untappd
Help people find and follow you on Untappd: We have a whole database of Untappd-branded graphics you can use on your social media to promote your verified venue status, including our "Find Us on Untappd" cards...you can get themhere.Pin one of these to your social media so it's the first thing people see when they land on your page! A really cool thing that Bell's has done, as they're one of our customers, is create a video they've posted to Facebook that shows their customers how to follow them on Untappd:Bell's Eccentric Cafe.
Make sure your menu is being updated every few days: Untappd users are more likely to come in if they know your beer list is up to date. If it's over a week old, they'll assume it is not. Even if the list hasn't changed, We'd recommend hopping into the menu builder and making a small edit to show that the menu was updated. Also, have you checked the Nearby Stats under Analytics to see what the most popular beers and most popular subscribed beers are? Try putting one or two of the top five from each list on your menu, if you haven't already!
Respond to your check-ins: Go into your Venue Check-ins "Recent Activity" and toast/comment on all check-ins, even if they're old; this will pop up on the customer's phone and alert them. It's a great way to get extra exposure and encourage people to come back.
Set up a digital board: Customers love not only being able to see what you've got available quickly and easily, but they also love checking in and seeing their check in appear onscreen! Get customers excited about checking in by setting up a digital board at your venue. In addition to displaying your menu, you can show your announcements or use the board as digital signage to advertise products, events, or anything else you would like!
Take advantage of badge mania by adding a local badge to your venue: A lot of Untappd users are pretty serious about their badges! If you'd like to explore getting a Local Badge personalized for your venue and find out how having a badge can help you blow up on Untappd, reach out to us at email@example.com for more info. Even if you don't have a local badge, let your customers on social media know they can still earn a Verified Adventure badge at your venue. The Verified Adventure badge encourages users to explore our Verified Venues... you might have earned this badge while using Untappd yourself! There are 100 levels to this badge, which means a user has to check in 500 times at verified venues to get all 100 levels.
Offer incentives: Advertise in house or on social media something like a discount code or coupon for showing that they follow you on Untappd or have checked in.
Use your social media: Share a link to yourverified venue pageon Untappd on all of your social media sites. Instructions are here. For a Facebook or Twitter (X) account, you can share a link to your menu directly via the menu builder, which creates an auto-generated post that links people to your venue page.
Use your Announcements area: The Announcements area in your UTFB account is a great way to reach people that may not have Untappd downloaded. You can share specials, events, and important information with your customers. You can utilize this tool in a variety of ways:
Now: This is for one-time announcements. “We’re closed for the holiday” or “Just received a special delivery of __________ (insert super amazing beer)!”
Once: These are scheduled announcements: “Alpine Tap Takeover Friday 1/6 - 2 limited release kegs will be tapped!!"
Weekly: These are recurring announcements: Firkin Friday, ½ price drafts, or Happy Hour Specials.
Create events: The event page is one of the most powerful tools in your Untappd for Business arsenal because it's one of only two ways to reach out directly to your subscribers! Notifications will not only push to those subscribers, they will display in the Nearby Events list where any Untappd users in your area who may not know about you yet can see them! Events can be set up for food and drink specials, not just formal events or celebrations. Plus, users have the option to add your event to their calendar directly so they'll get a reminder about it.
Spread the word: Nothing beats talking up your venue to customers who are there on site. A quick mention that you can be followed and that people can check beers in can't hurt!