Shelf talkers are a quick way to communicate information about a drink that might influence a customer to buy. Here are a few quick notes about the shelf talkers you can create in your UTFB account:
How To Read a Shelf Talker
The number in the upper left hand corner is the bottle cap rating translated into a weighted score from 50 to 100; this is meant to be the equivalent of the point scale commonly used for wines.
A drink rating of 0.25 (the lowest score possible for non-insider accounts) is equal to 50 points. A drink rating of (roughly) 4.79 or higher is equal to 100 points.
Creating Shelf Talkers
Shelf talkers pull directly from the information that has been entered into your UTFB account for a particular drink, which means that any edits you make there will be visible on the shelf talker.
Currently shelf talkers only support the form field names in English; however, the brewery, style, and description can be entered by you in your language of choice.
There are different sizes, configurations, and background colors to choose from. You can now select and print shelf talkers in bulk directly from your menu instead of printing one at a time — multiple shelf talkers can be generated and printed together in a single batch.
Shelf talkers are now available for Wine, Spirits, and RTD items in addition to beer.