What happens when I "follow" a brewery?
You are starting to see all these follow buttons on brewery pages on Untappd. What does all mean?
Following breweries is a new feature that we released as part of our Brewery Claiming feature. Once a brewery is claimed - you will see a FOLLOW BREWERY button on the right sidebar.
Upon following a brewery - it gives the them access to comment and toast on your checkins to their portfolio.
As you can see by the example above - it allows breweries to directly communicate with the consumers of the beers.