Beer Naming Standards
Item 4 of the Beer Naming Standards is messed up. There is a note for the rule, but it looks like the main part of the rule is missing.
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Item 4 of the Beer Naming Standards is messed up. There is a note for the rule, but it looks like the main part of the rule is missing.
Comments are currently closed for this discussion. You can start a new one.
Support Staff 2 Posted by Greg Avola on 05 Apr, 2012 02:19 PM
Hello there,
What is confusing about this?
Basically - if there is no physical plant for the brewery (a la Blue Moon Brewing Co) - it should be under the parent or owner of the brewery. It's really directed toward Blue Moon.
Thanks,
Greg
3 Posted by Extra on 05 Apr, 2012 10:03 PM
Have a look at the rule. There are 2 examples, but the rule is not stated. It looks like it should say something like "For beer brands that are owned by another brewery, create a new beer under the owning brewery".
Rule 4:
NOTE: This only applies to breweries that have no physical brewing plant. For example, Blue Moon Belgian White, should be categorized under Coors Brewing Company not Blue Moon Brewing Company. You should still categorize Goose Island under Goose Island not A-B.
Support Staff 4 Posted by Greg Avola on 06 Apr, 2012 04:22 AM
Ok - sounds good. I have made the change to the wording you have suggested.
Cheers and thanks for you support!
Greg
Greg Avola closed this discussion on 06 Apr, 2012 04:22 AM.
Extra re-opened this discussion on 03 May, 2012 09:16 PM
5 Posted by Extra on 03 May, 2012 09:34 PM
Now the part about the physical brewing plant is missing. If you add the note back in, it will make more sense. It would look better like this:
For beer brands that are owned by another brewery, create a new beer under the owning brewery. For example, Blue Moon Belgian White should be categorized under Coors Brewing Company, not Blue Moon Brewing Company.
NOTE: This only applies to breweries that have no physical brewing plant. For example, Goose Island has a physical brewing plant, so their beers should be categorized under Goose Island, not Anheuser-Busch.
6 Posted by Extra on 03 May, 2012 09:39 PM
Here's a problem I see with this rule:
How do I as a beer drinker, not a beer industry insider, know if Blue Moon or Goose Island has a physical brewing plant or not?
Support Staff 7 Posted by Greg Avola on 08 May, 2012 03:00 PM
I've made the change as you suggested in the Beer Naming Standards.
As for your other question - it's just a matter of education. We have most of the common ones already in the system. When a user searches "Blue Moon" - they get the responses they are looking for and move on. We hope to improve this communication in the future.
Also most of them say this information on the bottle.
Thanks,
Greg
Greg Avola closed this discussion on 08 May, 2012 03:00 PM.